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WHY MARKETING AND PR IS CRUCIAL FOR INDIE DEVELOPERS AND STUDIOS
Once upon a time, Marketing and PR was considered taboo and almost completely ignored by indie game developers. These days, more developers recognize its importance and do make some effort, but do little to differentiate themselves from the masses. So what was the problem? Well, game development became so accessible that everyone started creating games, which proved both a blessing and a curse. With so many games being released every day, gaining recognition suddenly became very difficult, regardless of the quality of the game. In short, for all their hard work, most developers failed to market their games properly, and this is still true today.
In the modern era of games development, we see so many talented and skilled individuals going it alone, or as part of a small team, to make the games they want, which are interesting, fun and commercially viable. it is the modern distribution platforms, primarily the digital ones that lower so many barriers to shipping a game to a paying audience that has enabled so many people to take advantage of new opportunities.
Marketing and PR might sound something very hard to do for a game developer, but to briefly put it; marketing is your flight plan on how to get your game to your players. Marketing promotes the transfer of goods and services from the producer and provider to the consumer. Marketing's measure of success is the number of sales and the revenue it generates. Therefore, the key to a successful launch strategy starts months before a game is even ready for release. One of the biggest marketing mistakes anyone can make is keeping quiet about what are working on. If you do not have the benefit of an established audience, it is crucial to start building one as you creating your game. Ignore that voice saying "I'm not ready to share yet", buckle up and head past the break for some of the best strategies to build your audience for a successful launch.
So, instead of waiting until the last minute, follow this general rule: Begin your marketing campaign the moment you have something that illustrates the fundamental mechanics and looks of your game. You need to think about the marketing strategy right at the beginning of the game creation process because certain decisions around things like game design, monetization, languages, and localization will all be impacted by your marketing strategy. Whether it's one finished level, a mocked up (quality) screenshot using Photoshop, to a small demo that displays a nuance of your game, it is imperative that you start generating hype as soon as there is something or anything worth showing to the public. From that point forward, you should be promoting the progress of your game on a semi-regular basis.
In recent years, a vast majority of these newbie developers needed time to refine their craft, and released games that garnered very little attention, mainly because they were not very good. However, there are marketing companies that can help market your new game before launching. Marketing Biz Ltd. is one of such company. They help your business get the attention it deserves by identifying and advertising to the perfect audience.
Some people are lucky and get discovered and receive the big coverage organically, but with such fierce competition these days this is rare. So, after the initial buzz or hype, what about the aftermath? May be one month later or when you have new updates, how will you recapture that same noise? Marketing Biz Ltd. can help you at any stage of the process, or even re-launching an existing game if it did not get the recognition it initially deserved. So, whilst waiting for your game to be uncovered, why not accelerate the process and ensure developers get back to what they know best, which is making games.
There you have it. Marketing your game is probably as important as debugging and polishing it. Without marketing, you are completely reliant on consumers knowing about your product without you really telling them. For more information, please visit marketingbiz.co.uk
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